The History of Frame Center: Looking Back, While Moving Forward

Like most successful businesses, Frame Center filled a void in the market. But the company’s evolution into a business that’s still going strong four decades later is a testament to its owners—both past and present.

Frame Center under construction circa 1985

Humble Beginnings

You may know Frame Center in Hanover as THE place to go for custom framing, but rewind to 1975—a time before digital photography and phones with cameras. It was in this era that Bill Petty, a former stockbroker, saw an opportunity and decided to open a frame shop literally in his own backyard. Originally operating out of a barn in Kingston, Bill used his frugal nature and tenacious spirit to build a brand that has become a trusted partner to local artists and is recognized as the premier custom framing shop in the region.

In order to get established, Bill’s philosophy was to offer the best prices around for framing. He was very hands-on and involved in every decision. This approach served him well and the business steadily gained traction and begin to grow. By the early 80s, Frame Center had outgrown its humble beginnings and moved to its current location in Hanover.

The Next Generation

The More Things Change, The More They Stay the Same

So, what’s the secret to their success? Along with an unwavering commitment to quality, Frame Center employees have always played a critical role in the company’s success. The team-like culture among the staff promotes mutual respect, and all are valued for what they bring to the table.

This diverse group of design consultants, all of whom are artists themselves, use their deep expertise to find solutions to any framing challenge while offering highly personalized service to each individual customer. That combination of knowledge and service has created a loyal customer base that has been coming to Frame Center for years.

The Best of Both Worlds

Bill laid the groundwork to establish Frame Center and even though he has turned the reins over to Dave, he is still called upon to consult on occasion. Dave welcomes Bill’s advice and has built upon the founding values to grow the company in new directions. He continues to share his vision for the future with his dad because he wants him to be a part of the company’s evolution. Both lead from the heart, and who knows, maybe one day Dave’s children will continue that tradition for the next generation.

50 Years of Framing: Tools and Techniques We’ve Mastered

Some things you only learn with time.

Not from a manual. Not from a quick tutorial. But from years of working with real pieces, fragile artwork, meaningful keepsakes, tricky materials, and everything in between.

At Frame Center, 50 years in the framing world have taught us a lot. And while styles and tools have evolved, the goal has always stayed the same: protect what matters and make it look its best.

Here’s a look at some of the tools and techniques we’ve refined over the years, and why they still matter today.

It Starts With the Right Materials

Back in the day, framing materials were… let’s just say, not always kind to artwork. Cardboard backing, acidic mats, and basic glass did the job visually, but didn’t do much for preservation.

Today, we rely on:

  • Acid-free mats and backing
  • Archival mounting materials
  • UV-protective glass and acrylic

These aren’t just upgrades. They’re essential for keeping artwork from yellowing, fading, or breaking down over time.

Precision Cutting Makes All the Difference

A frame might look simple, but getting those perfect corners and clean edges takes real precision.

Over the years, we’ve mastered:

  • Exact mat cuts for clean borders
  • Seamless frame joins
  • Custom sizing for anything (and we mean anything)

It’s the kind of detail you might not notice right away, but you’d definitely notice if it were off.

Mounting Without Damage

One of the biggest lessons in framing? What not to do.

Tape, glue, and improper mounting can permanently damage artwork. And unfortunately, we’ve seen plenty of pieces come in after years of being “DIY’d” a little too aggressively.

That’s why we use conservation-safe techniques like:

  • Hinging methods that don’t harm the paper
  • Float mounting for delicate or deckled edges
  • Proper support for heavier or oversized pieces

The goal is always the same: keep the artwork secure without altering or damaging it.

Framing Beyond the Flat Stuff

Not everything fits neatly into a standard frame, and honestly, those are some of our favorite projects.

Over the years, we’ve worked with:

  • Jerseys and sports memorabilia
  • Medals and awards
  • Textiles and fabric pieces
  • Shadowboxes with layered keepsakes

These projects take a mix of creativity and technical know-how to get right, especially when it comes to spacing, support, and long-term preservation.

Balancing Style and Function

Trends come and go. We’ve seen a lot of them.

But one thing we’ve learned is that great framing always balances style and function. It should look beautiful, yes, but it should also protect the piece and fit the space it’s going into.

Sometimes that means a bold statement frame. Other times, it’s a simple, clean design that lets the artwork do all the talking.

Knowing when to do which? That’s something experience teaches you.

Technology Has Changed. Craftsmanship Hasn’t

We’ve definitely upgraded our tools over the years. Modern equipment allows for more precision, more options, and more consistency.

But the heart of framing hasn’t changed.

It still comes down to:

  • Careful handling
  • Thoughtful design
  • Attention to detail
  • Respect for the piece

Because no matter how advanced the tools get, it’s the craftsmanship behind them that makes the difference.

50 Years Later, It Still Matters

After five decades, one thing is clear: framing isn’t just about presentation. It’s about preservation, storytelling, and creating something that lasts.

Whether it’s a piece of fine art, a family photo, or a simple keepsake with a big story behind it, we treat every project with the same level of care.

Because when something matters enough to frame, it’s worth doing right.

If you’ve got something you’ve been meaning to frame, stop by Frame Center or reach out to us. We’d love to help you create the perfect custom frame for it.

Address

152 Rockland Street, Hanover, MA 02339

Hours

Mon-Fri: 10 a.m.-6 p.m.
Sat: 10 a.m.-4 p.m.
Sun: Closed